Small Business Marketing Solution – Is Database Marketing Right For You

Database marketing sounds like something Wal-Mart or Amazon.com is fantastic at. And they are. But so are many small businesses down the street. My local coffee shop has one of the best database marketing systems in the world. Their order processing machines remember my favorite cup of joe and serve it up to me hot, on sight, without my even asking.Of course, their order processing machines are bipedal, with organic computers known as brains and eyes in lieu of optical scanners. Database marketing essentially seeks to emulate what the baristas at the Coffee House do naturally.So, how can you know if your company is a good candidate for database marketing? There are three essential questions to ask:1. Do you have best customers? Do you possess a group of customers that clearly drive more profits–not gross sales, remember, but profits–to your bottom line?2. Can you identify those customers?3. Can you reach those customers? Can you communicate with them, individually, and treat them special?It is extremely valuable to you, then, to answer the above three questions…after you answer this one:Are you already a successful database marketer?Many sole proprietors already are. So are thousands of sales reps. They are familiar with their customers, they understand their preferences. If they have under a hundred customers, maybe even fewer than 500, they know their names and their likes and dislikes and know which ones contribute the most to their pocketbook.But once a business achieves a certain size it becomes impossible for any one person to know all the customers. This is where the aid of the computer comes in. But, we don’t want to discuss tactics in this article. Rather, let’s simply focus on whether or not your company is a candidate for a database marketing program. And that means we need to devise some questions that help us answer each of 1, 2 and 3 above.Payment. Can you capture their individual financial contribution? Does everybody pay with cash or credit card, and then scoot out the door? Or do you invoice your customers?Communication. Do you know their name and address? Can you acquire their name and address? How about email address? Can you acquire it?Acquisition Method. Do you know how they heard about your company in the first place? Can you track and quantify how much it cost your to acquire that customer?Decision Maker. Does the person who actually buys from you control the purchasing decision? If you sell to consumers, the answer is probably yes; but if you sell to businesses it can get a bit more complex. In some industries even finding let alone reaching the true decision maker can be tough but–that’s the person you need to market to for you to be effective.OK, the above are entry-level questions to ask when evaluating if your small business is a candidate for a database marketing program. Again, the key advantage the application of a database marketing program affords as part of a small business marketing program is the ability to target best customers. You find those customers that send the most to your bottom line, and spend more of your advertising dollar on them.If you can’t identify and communicate with a best customer segment, then it is probably best to look at a mass marketing program, where you essentially spend the same marketing promotional dollars on each prospect.If you can identify these best customers, then you are ready to learn more about specific database marketing techniques.Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.© 2006 Marketing Hawks

A Look At The London School Of Fashion

What kind of passion do you have for fashion design? Is your style more traditional mainstream or do you like to think out of the box with an edgy style? Either way, the London School of Fashion (officially the London College of Fashion) could very well be the school for you. This well-known fashion school has an excellent reputation for producing top designers in shoe design, mens clothing, womens clothing and accessories. They also have top professionals in other areas of fashion such as fashion photography, fashion merchandising, fashion journalism, culture and communication, and many more.As a fashion student at the London school of Fashion, you will learn pattern cutting, garment production, designing in both manual and digital formats, the history of fashion, etc. The school is equipped with various high tech machines that you don’t find in most other schools. This gives students an opportunity to learn to use the latest machines that they would otherwise not have a chance to use until they were well established in the field of fashion design.The school encourages thinking outside the box to stretch the limits of the students imaginations so the students have the chance to stretch their wings and be truly creative in design. This gives the students a real chance to explore and find their own unique niche while still giving them a good grounding in tradition design. You can dare to be different.The tutors connected with the London School of Fashion are often successful working designers, so you have access to an invaluable resource here. Another extremely valuable resource is the work placement program where you get the chance to actually work in the field of design while you are still a student. This gives you experiences that will go a long way towards helping find a great placement after graduation in the exciting world of fashion and fashion design.If fashion is your career choice, check out the courses at the London School of Fashion. Expect to work hard and be rewarded with the best possible education in the fashion industry. Whether you are more traditionally minded or lean to the edgy side of fashion design, the London School of Fashion is the best place to prepare for a most challenging and rewarding career in the fashion universe.

Language Translation Services Provide Accuracy and High Standards

It has often been said that communication is one of the keys to any successful business. And that is even more crucial if you’re running a multinational venture, for you will have to learn many languages to be able to communicate effectively. Fortunately, language translation services abound to help you in this task. And although not every one of them is the same, there are some standards you can use to ensure that you end up with the best one.Good language translation services should first and foremost be accurate. This ideally means that the company has translators who are fluent in English, but are also primarily natives of the country you wish to communicate with. That is because language is a very complex thing, differing from country to country, and it is important to observe nuances which the translator must be aware of. Two sentences which have the same meaning for English-speaking people could have very different ones in another country. Any translator, therefore, must know not only how to say things, but also how to say them in the proper context.And if you want to find the most suitable language translation services for your business, you must look for one whose translators are familiar with the ins and outs of such a business. For example, if your business deals in the medical field, you will want translators who are especially trained to know medical terms and lingo in that country, as well as the names of common medicines, ideally even herbal ones. Otherwise you will lose valuable time while the translator verifies spelling, pronunciation, and other critical information. Worse, you will run the risk of getting confusing messages on your desk.You should also consider quality control. This means you have some way by which you can check the quality of the translation. You can check for this by asking if the company will allow you to talk directly to the translator, should the need arise. This is especially useful if the translation you got is ambiguous, or you are confused about a certain aspect of the message.Then there is the pool of translators. You should not go for a translation service who only has one or two translators for the languages you need. That is to avoid the frustrating situation of having absent translators at a critical time. And while some companies would provide a machine backup for this situation, that is almost always an even more frustrating and unreliable solution.So in the end, you should not only look at a company’s supposed experience or credentials, but you should endeavor to verify the above factors as well. This way you can be confident that the language translation services you get are on par with your needs.

Make the Garden of Your Dreams With Garden Decorative Items

Garden is a place that we all love to visit, and if somebody has his own garden then it’s fantastic. In fact, many people possess their own garden nowadays. But, only having it is not enough, what’s important is that can your garden stand out from those of others’ or not. Everybody wants to make his/her garden look beautiful and pleasing. But, if you are of the opinion that some multicolored flowers and a variety of plants alone can lend the necessary beauty to your garden, you should think again. You should intelligently make use of the contemporary garden decorative items in order to make your garden into the garden of your dreams.Garden decorative items play a great deal in accentuating and complementing to the beauty of a garden. This is the reason that in the present times these decorative items have become an integral part of almost all gardens or lawns whether public or private. Some of the most used garden decorations these days are mentioned under:Lighting: Lights are not only decor, but utility items for a garden. These lights look more beautiful when they are switched on at the twilight time. At present, the fancy garden lights are available in a wide array of designs to adorn your lawn. These lights are specially designed to withstand the climatic conditions like heat, storm, and rain. The primary types of such lights include modern lanterns, hurricane lamps, and lamp posts.Furniture: Furniture again is a utility and garden decoration item. Garden furniture generally include benches, chairs, and table. The kind of furniture to be installed depends upon the type and nature of the lawn. Municipal gardens usually have iron and stone benches, which constitute their popular furniture. But, for private lawns, furniture like rest-chairs, round and oval shaped tables, and dining chairs are considered good.Fountains: Fountains are the life of a garden, which lend a serene and tranquil look to the whole scene. Nowadays, garden fountains are available in a wide variety of designs, styles, patterns, and sizes. Large sized fountains are considered good for spacious lawns while there are a lot of aesthetically designed small sized fountains that are ideal for small and medium sized gardens. These decorative items are mostly made from various types of stones. Their main varieties include normal outdoor fountain, wall fountains, and fountain statues.Sculptures & Statues: These are pure decorative items which could range from human or animal figures to any abstract figure. The garden sculptures and statues are generally fashioned from materials like iron, copper, bronze, clay and stone. These aesthetic and exquisite pieces of art lend such a unique artistic appeal to the garden that nobody can stop himself from admiring it.Bird Feeders: Bird feeders attract beautiful birds towards your garden as they are meant for feeding the birds. They are among one of the most beautiful garden decorative items that are available in a wide assortment of designs. These decorative items are generally crafted from sandstone, marble, clay, brass, and copper. Bird feeders are also very affordable and a must have garden accessory.You may browse through some more magnificent garden decorative items and accessories at Garden Accessories & Tools Marketplace.


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