Small Business Marketing Solution – Is Database Marketing Right For You

Database marketing sounds like something Wal-Mart or Amazon.com is fantastic at. And they are. But so are many small businesses down the street. My local coffee shop has one of the best database marketing systems in the world. Their order processing machines remember my favorite cup of joe and serve it up to me hot, on sight, without my even asking.Of course, their order processing machines are bipedal, with organic computers known as brains and eyes in lieu of optical scanners. Database marketing essentially seeks to emulate what the baristas at the Coffee House do naturally.So, how can you know if your company is a good candidate for database marketing? There are three essential questions to ask:1. Do you have best customers? Do you possess a group of customers that clearly drive more profits–not gross sales, remember, but profits–to your bottom line?2. Can you identify those customers?3. Can you reach those customers? Can you communicate with them, individually, and treat them special?It is extremely valuable to you, then, to answer the above three questions…after you answer this one:Are you already a successful database marketer?Many sole proprietors already are. So are thousands of sales reps. They are familiar with their customers, they understand their preferences. If they have under a hundred customers, maybe even fewer than 500, they know their names and their likes and dislikes and know which ones contribute the most to their pocketbook.But once a business achieves a certain size it becomes impossible for any one person to know all the customers. This is where the aid of the computer comes in. But, we don’t want to discuss tactics in this article. Rather, let’s simply focus on whether or not your company is a candidate for a database marketing program. And that means we need to devise some questions that help us answer each of 1, 2 and 3 above.Payment. Can you capture their individual financial contribution? Does everybody pay with cash or credit card, and then scoot out the door? Or do you invoice your customers?Communication. Do you know their name and address? Can you acquire their name and address? How about email address? Can you acquire it?Acquisition Method. Do you know how they heard about your company in the first place? Can you track and quantify how much it cost your to acquire that customer?Decision Maker. Does the person who actually buys from you control the purchasing decision? If you sell to consumers, the answer is probably yes; but if you sell to businesses it can get a bit more complex. In some industries even finding let alone reaching the true decision maker can be tough but–that’s the person you need to market to for you to be effective.OK, the above are entry-level questions to ask when evaluating if your small business is a candidate for a database marketing program. Again, the key advantage the application of a database marketing program affords as part of a small business marketing program is the ability to target best customers. You find those customers that send the most to your bottom line, and spend more of your advertising dollar on them.If you can’t identify and communicate with a best customer segment, then it is probably best to look at a mass marketing program, where you essentially spend the same marketing promotional dollars on each prospect.If you can identify these best customers, then you are ready to learn more about specific database marketing techniques.Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.© 2006 Marketing Hawks

Affordable Cosmetic Dentistry

Is smiling a thing of the past for you? Embarrassed by cavities and that obvious discoloration on your teeth? If that’s you, I’m sure it’ll be very comforting for you to know that you are not alone. Many people don’t get treatment for their dental needs because it’s just too expensive. This can impact a person’s self esteem in a very negative way. Is there a solution to this?Cosmetic dentistry is considered a luxury in most parts of the world. One of the primary draw backs to Cosmetic dentistry is that your dental insurance won’t cover it.There is, however, one option you might consider. Ever heard of dental discount plans? No, they are not insurance. They are just discount plans allowing you to avail some discount on of every day dental needs. The amount of discount really depends on the kind of service you want to undergo and the place which you live in. Consult a participating dentist within your network.When speaking of Cosmetic dentistry most of these dental discount plans take a step back. Only a few, though, offer little discounts on Cosmetic dentistry. But, 20% savings on a $200 bill is quite a saving! I mean you are saving $40 and that’s big money. That’s just an example though. Participation in these plans will cost you any where around $80 to $150 annually for an individual or a family respectively.With these plans you will not only save on Cosmetic dentistry obtain huge savings on regular dental Procedures like dentures, bridge work, cleanings, extractions, x-rays and much, much more.

Many Options in Chicagoland Healthcare

Today in the world we all have so many different options as to our healthcare and what we want and where we get treatment. This is both a good and a bad thing and access to health care is so varied as well. But that of course is an entirely different issue than options that are available within the world of healthcare. Healthcare has really become a true industry and this has its advantages and its disadvantages as well. The Chicago area is no stranger to these issues in healthcare as the area is so big and hugely populated. Even some of Chicago south suburbs healthcare is much different than it ever used to be. There are many different providers and many different options available to patients.Take Bourbonnais Illinois healthcare for example. This area used to be relatively small and without a large number of medical treatment options. Now there are multi-care agencies that almost serve as a one stop shop if you will. This can be a huge advantage for a patient who can find many provides at their fingertips and many providers without having to drive all over the city and even the state to find treatment. This is commonly referred to as the industry of healthcare as there are many people working together to make almost an assembly line of care and treatment that is better for patient and even better for treatment providers as well. There are many options available as far as locations go and also forms of treatment go as well. This seems to be the best of both worlds for a patient.Chicagoland healthcare has changed over the years to evolve with the change days and needs of patients in the Chicago area. There are options that are natural and also more traditional options for patients. Sometimes a patient can have both homeopathic and traditional treatment within the same treatment complex. This way of treating also means that many doctors are connected and should be able to communicate together about any one patient with permission of course. There is also a good network of doctors and hospitals and uniformity of treatment and practice. Patients have been driving the changes in the industry with their needs and wants and it seems to be making a difference.

A Look At The London School Of Fashion

What kind of passion do you have for fashion design? Is your style more traditional mainstream or do you like to think out of the box with an edgy style? Either way, the London School of Fashion (officially the London College of Fashion) could very well be the school for you. This well-known fashion school has an excellent reputation for producing top designers in shoe design, mens clothing, womens clothing and accessories. They also have top professionals in other areas of fashion such as fashion photography, fashion merchandising, fashion journalism, culture and communication, and many more.As a fashion student at the London school of Fashion, you will learn pattern cutting, garment production, designing in both manual and digital formats, the history of fashion, etc. The school is equipped with various high tech machines that you don’t find in most other schools. This gives students an opportunity to learn to use the latest machines that they would otherwise not have a chance to use until they were well established in the field of fashion design.The school encourages thinking outside the box to stretch the limits of the students imaginations so the students have the chance to stretch their wings and be truly creative in design. This gives the students a real chance to explore and find their own unique niche while still giving them a good grounding in tradition design. You can dare to be different.The tutors connected with the London School of Fashion are often successful working designers, so you have access to an invaluable resource here. Another extremely valuable resource is the work placement program where you get the chance to actually work in the field of design while you are still a student. This gives you experiences that will go a long way towards helping find a great placement after graduation in the exciting world of fashion and fashion design.If fashion is your career choice, check out the courses at the London School of Fashion. Expect to work hard and be rewarded with the best possible education in the fashion industry. Whether you are more traditionally minded or lean to the edgy side of fashion design, the London School of Fashion is the best place to prepare for a most challenging and rewarding career in the fashion universe.


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