Small Business Marketing Solution – Is Database Marketing Right For You

Database marketing sounds like something Wal-Mart or Amazon.com is fantastic at. And they are. But so are many small businesses down the street. My local coffee shop has one of the best database marketing systems in the world. Their order processing machines remember my favorite cup of joe and serve it up to me hot, on sight, without my even asking.Of course, their order processing machines are bipedal, with organic computers known as brains and eyes in lieu of optical scanners. Database marketing essentially seeks to emulate what the baristas at the Coffee House do naturally.So, how can you know if your company is a good candidate for database marketing? There are three essential questions to ask:1. Do you have best customers? Do you possess a group of customers that clearly drive more profits–not gross sales, remember, but profits–to your bottom line?2. Can you identify those customers?3. Can you reach those customers? Can you communicate with them, individually, and treat them special?It is extremely valuable to you, then, to answer the above three questions…after you answer this one:Are you already a successful database marketer?Many sole proprietors already are. So are thousands of sales reps. They are familiar with their customers, they understand their preferences. If they have under a hundred customers, maybe even fewer than 500, they know their names and their likes and dislikes and know which ones contribute the most to their pocketbook.But once a business achieves a certain size it becomes impossible for any one person to know all the customers. This is where the aid of the computer comes in. But, we don’t want to discuss tactics in this article. Rather, let’s simply focus on whether or not your company is a candidate for a database marketing program. And that means we need to devise some questions that help us answer each of 1, 2 and 3 above.Payment. Can you capture their individual financial contribution? Does everybody pay with cash or credit card, and then scoot out the door? Or do you invoice your customers?Communication. Do you know their name and address? Can you acquire their name and address? How about email address? Can you acquire it?Acquisition Method. Do you know how they heard about your company in the first place? Can you track and quantify how much it cost your to acquire that customer?Decision Maker. Does the person who actually buys from you control the purchasing decision? If you sell to consumers, the answer is probably yes; but if you sell to businesses it can get a bit more complex. In some industries even finding let alone reaching the true decision maker can be tough but–that’s the person you need to market to for you to be effective.OK, the above are entry-level questions to ask when evaluating if your small business is a candidate for a database marketing program. Again, the key advantage the application of a database marketing program affords as part of a small business marketing program is the ability to target best customers. You find those customers that send the most to your bottom line, and spend more of your advertising dollar on them.If you can’t identify and communicate with a best customer segment, then it is probably best to look at a mass marketing program, where you essentially spend the same marketing promotional dollars on each prospect.If you can identify these best customers, then you are ready to learn more about specific database marketing techniques.Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.© 2006 Marketing Hawks

Rhode Island Family Law – Children, Schools, Schooling And Education

Though not specifically addressed within the realm of Rhode Island divorce proceeding, a particular issue has raised its head several times in my practice over the years in the form more of a particular factual set of circumstances rather than as a direct legal issue itself.A recent call presented this scenario from a Rhode Island lawyer and colleague who was endeavoring to assist clients with a preplexing issue. It went something like this.Two parents who have not yet become a divorce statistic have moved across the country. Their minor child has remained with a friend (unrelated by blood or marriage to either parent) here in Rhode Island to provide consistency with the child remaining in his current school system, etc. The parents would like to have the child remain with the friend through the remainder of his or her schooling. The friend is presumably agreeable to his as long as the parents continue to provide the financial support necessary for the child and that the friend is not held responsible for any liability of the child. The friend also needs the authority to be able to act in the best interests of the child and take legal action as necessary to enroll the child in programs, receive confidential health care information regarding the child, etc…This of course causes a variety of questions to arise that the colleague wanted my input on. The general question was, how should this be done properly (i.e. legally) to be able to accomplish what they would like to do.The tremendous number of Rhode Island family law questions that this factual situation presents is remarkable and therefore, I will end this particular blog post with the questions it raises rather than simply providing the answer I believe is appropriate under the circumstances.Now you may be saying…. huh . . . Chris, what the heck are you doing? This is a Rhode Island Divorce Tips blog. What you’ve set your self up for is to give us TIPS and HELP on these issues, not to give us the darn questions and have us figure it out for ourselves!This may or may not be a semi-useless exercise but it is one that I wanted to try. True, this is a Rhode Island Divorce Tips blog and that it is my intention to give at least some general guidance regarding the issues presented as opposed to any specific legal advice. Yet the one common thread that I have found in writing this Rhode Island divorce and family law blog is that when people contact me about these issues they rarely appreciate the nature and depth of the issues or the true value that are getting by some insight from a legal professional who is trying to assist in the understanding of these issues.In truth, it seems that Rhode Islanders, divorce and family law clients, and even other Rhode Island lawyers who don’t practice in the areas of divorce and family law have a greater appreciation of the the depth and complexity of these legal problems and issues if they at least consider the questions. . . .or by considering the number and type of questions that present themselves to a legal practitioner when he or she either endeavors to provide some helpful information on a Rhode Island legal issue
relating to divorce and family law.Ultimately, is you consider the Rhode divorce and family law questions presented before receiving the answer directly, you gain a better understanding and appreciation of what legal professionals offer in their services and perhaps why their education is so costly which often necessitates rates that seem out of whack with today’s minimum wage.All this digression from the topic aside, consider these various questions that this scenario presents:1. Can an unrelated person be given legal authority over all aspects of their minor child’s life?2. Can custodial rights be given or assigned to another person?3. What are the bodies of rights that a parent has with respect to a child?4. How would you absolve people who take in your child from any liability for decisions relating to your child?5. If you have your child stay with an unrelated person iin a particular school district n order to keep the child in a particular school system, is this perpetrating a fraud upon the school department.6. If you can place your minor child with another person voluntarily and you do so, what are your obligations to support that minor child?7. If place your minor child with an unrelated person voluntarily and with the person’s consent and agree to continue to support the child but assign the child’s care to that unrelated person, who is responsible for the minor child’s transgressions if he or she decides to damage school property?The questions are truly endless. What are your thoughts? What else should you consider? These are all questions that are very specific and your matter is factually driven. There is no real set answer to any general questions such as these that could be included in an article such as this. In my opinion, the best you can hope for is to be informed and to think about all the concerns that need to be presented to the Rhode Island attorney that your approach to seek guidance about your factual situation.When approaching an attorney about these issues, list all the issues and concerns in the form of questions and present to the attorney a detailed picture of all the facts and relationships based on all the possible scenarios that may be encountered both by you as a parent or as a caregiver for the child. It is only be identifying all the facts and the anticipated issues that you want the caregiver to address and/or be protected on when executing those duties that a good Rhode Island family law practitioner will be able to provide you with sound legal advice to address your particular facts and circumstances.

Language Translation Services Provide Accuracy and High Standards

It has often been said that communication is one of the keys to any successful business. And that is even more crucial if you’re running a multinational venture, for you will have to learn many languages to be able to communicate effectively. Fortunately, language translation services abound to help you in this task. And although not every one of them is the same, there are some standards you can use to ensure that you end up with the best one.Good language translation services should first and foremost be accurate. This ideally means that the company has translators who are fluent in English, but are also primarily natives of the country you wish to communicate with. That is because language is a very complex thing, differing from country to country, and it is important to observe nuances which the translator must be aware of. Two sentences which have the same meaning for English-speaking people could have very different ones in another country. Any translator, therefore, must know not only how to say things, but also how to say them in the proper context.And if you want to find the most suitable language translation services for your business, you must look for one whose translators are familiar with the ins and outs of such a business. For example, if your business deals in the medical field, you will want translators who are especially trained to know medical terms and lingo in that country, as well as the names of common medicines, ideally even herbal ones. Otherwise you will lose valuable time while the translator verifies spelling, pronunciation, and other critical information. Worse, you will run the risk of getting confusing messages on your desk.You should also consider quality control. This means you have some way by which you can check the quality of the translation. You can check for this by asking if the company will allow you to talk directly to the translator, should the need arise. This is especially useful if the translation you got is ambiguous, or you are confused about a certain aspect of the message.Then there is the pool of translators. You should not go for a translation service who only has one or two translators for the languages you need. That is to avoid the frustrating situation of having absent translators at a critical time. And while some companies would provide a machine backup for this situation, that is almost always an even more frustrating and unreliable solution.So in the end, you should not only look at a company’s supposed experience or credentials, but you should endeavor to verify the above factors as well. This way you can be confident that the language translation services you get are on par with your needs.

Many Options in Chicagoland Healthcare

Today in the world we all have so many different options as to our healthcare and what we want and where we get treatment. This is both a good and a bad thing and access to health care is so varied as well. But that of course is an entirely different issue than options that are available within the world of healthcare. Healthcare has really become a true industry and this has its advantages and its disadvantages as well. The Chicago area is no stranger to these issues in healthcare as the area is so big and hugely populated. Even some of Chicago south suburbs healthcare is much different than it ever used to be. There are many different providers and many different options available to patients.Take Bourbonnais Illinois healthcare for example. This area used to be relatively small and without a large number of medical treatment options. Now there are multi-care agencies that almost serve as a one stop shop if you will. This can be a huge advantage for a patient who can find many provides at their fingertips and many providers without having to drive all over the city and even the state to find treatment. This is commonly referred to as the industry of healthcare as there are many people working together to make almost an assembly line of care and treatment that is better for patient and even better for treatment providers as well. There are many options available as far as locations go and also forms of treatment go as well. This seems to be the best of both worlds for a patient.Chicagoland healthcare has changed over the years to evolve with the change days and needs of patients in the Chicago area. There are options that are natural and also more traditional options for patients. Sometimes a patient can have both homeopathic and traditional treatment within the same treatment complex. This way of treating also means that many doctors are connected and should be able to communicate together about any one patient with permission of course. There is also a good network of doctors and hospitals and uniformity of treatment and practice. Patients have been driving the changes in the industry with their needs and wants and it seems to be making a difference.


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